Month: December 2017

Google confirms mid-December search ranking algorithm updates for the Year of 2017

Google confirms mid-December search ranking algorithm updates for the Year of 2017

As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted

Google has confirmed what many in the search industry have seen over the past week, updates to their algorithm that are significantly shifting rankings in the SERPs. A google spokesperson told Search Engine Land “We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy.”

Our own Barry Schwartz analyzed his Search Engine Roundtable survey of 100 webmasters and concluded that the updates are related to keyword permutations and sites utilizing doorway pages. You can read his full analysis here.

Early signs point to mobile & schema

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SEO – New Maximum Limit for Meta Description

SEO – New Maximum Limit for Meta Description

There are a large number of pages on the web, however none are more essential to advanced advertisers than internet searcher comes about pages, or SERPs. Snippets and Meta descriptions have brand-new character limits, and it’s a big change for Google and SEOs alike.

The outcomes are of two general sorts, organic (i.e., retrieved by the search engine’s algorithm) and sponsored (i.e., advertisements). The outcomes are regularly positioned by significance to the inquiry. Each outcome showed on the SERP ordinarily incorporates a title, a connection that focuses to the real page on the Web and a short depiction demonstrating where the catchphrases include coordinated substance inside the page for organic outcomes. For supported outcomes, the advertiser chooses what to display.

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