A major reason behind the drastic growth of handheld devices i.e Smartphones is the abundance of mobile applications encapsulated with brilliant features and amazing utilities. The modern world has become more app-dependent. From food ordering to grocery shopping every business instance is occupied with standalone applications to cater to all our domestic needs. This shows that mobile and web app development has invaded every sphere of life and business. The triumph of Airbnb and Uber have made it a center stage of business. The purchasing psychology and strategies of consumers have changed a lot. Consumers want information about products or services instantly at their fingertips. If you have a strong online presence and you have complemented that experience with an app that your customers can download to their devices, you can increase your chances of securing a high ROI.
Mobile app development services offer a variety of advantages for businesses trying to grow their customer base and increase engagement. These benefits of mobile apps demonstrate the importance of developing an app for your company. Being a small business owner of several clothing boutiques for two decades, I was looking to do all of the above. I did a lot of research into how to accomplish those goals. Increasing sales and building a loyal client base were the most important in my search for a solution.
1. Build & Cultivate Customer Loyalty
Apps tend to be more accessible and interactive than a traditional website. Through a mobile application, you can build an instantaneous and direct relationship with your customers and gain their loyalty. Customers enjoy the ease of finding the exact product they are looking for along with the simple buying option. As customers increase their number of points, they can trade in those points for a free drink or added benefit. Customers like this reward program and continue to return to the store. A mobile app can build customer loyalty with interactive programs that increase user engagement.
2. Enhance Your Accessibility
Mobile apps are easily accessible by users. Customers should feel secure to purchase and interact with your brand in a mobile environment. If customers are satisfied using your app they will also suggest it to others. This will give you the mileage to remain a step ahead of your close competitors. It functions as a direct pipeline to your clients and customers.
3. Make Your Brand More Human
Your mobile app can provide an added channel for customer service. With an increased connection to customers, your company feels more real to users. Apps allow you to resolve customer questions, make them aware of the discounts or offers you are providing, give a platform to directly interact with the company, and suggest services the way they want.
Mobile apps make customer service a simpler and more efficient process for businesses. Customers can talk with a representative at any time and set up appointments on their phones.
4. Helps to Build a Database of Prospects or Clients
Whenever someone downloads your app to ask a question or make a purchase, you now have an additional channel to gather information about that user. You should always ask permission first, however, before automatically collecting the data.
You can use this information for targeting customers through ads and making recommendations based on previous purchases. The data may prove highly valuable to a business that wants to know what content is optimal for its target audience. As well, more data can help companies meet customer expectations and create a more relevant buying experience.
5. Acquire more customers
Keep in mind that today’s consumers are constantly moving and are addicted to their mobile devices. Undoubtedly, they would appreciate a useful and engaging mobile app from your company. If your app helps them save or kill time or is just that awesome, they would even refer you to their friends and family.
6. Generate more income
A mobile application with order fulfillment ability can readily provide another revenue channel, aside from your website and or brick and mortar store. For example, functionality to make restaurant reservations, book concert tickets, buy goods and services, etc. are possible with a few taps/clicks. But wait, there’s more! You can also earn by charging app users when they upgrade, or by offering in-app advertisements, etc.
7. Create a direct marketing channel
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more. One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers including special sales and promotions is right at their fingertips. Through push notifications, you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
Invest in a Mobile App:
Small businesses that wish to compete with others in a highly competitive market must adapt to the new changes and uphold a strong mobile presence. Mobile app development services play an indigenous role in boosting up your business beyond the horizon. If you want to boost your brand and make your services more accessible to users, building a mobile app is the most attractive option for you. Businesses all over the world are embracing the trend of creating mobile apps. Make sure your company is not left behind.
Planning to move all your offline business to the online ecosystem, this could be the right time as there are a good number of mobile app development companies that offer a white-label solution with your brand.