Driven by the rise in internet penetration and an equally fast-growing economy, India’s e-commerce market is slated to touch $84 billion by 2021 from $24 billion in 2017.

The share of the organized retail market will be doubled to 22-25 percent in the same period, said a report titled ‘Unravelling the Indian Consumer‘ by Deloitte India and Retail Association of India.

The high growth in the e-commerce market is majorly driven by young populations, a rise in the number of internet users, and increase usage of smartphones, reasons the report.

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