Google confirms mid-December search ranking algorithm updates for the Year of 2017

As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted

Google has confirmed what many in the search industry have seen over the past week, updates to their algorithm that are significantly shifting rankings in the SERPs. A google spokesperson told Search Engine Land “We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy.”

Our own Barry Schwartz analyzed his Search Engine Roundtable survey of 100 webmasters and concluded that the updates are related to keyword permutations and sites utilizing doorway pages. You can read his full analysis here.

Early signs point to mobile & schema

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